"Flight to quality" is a phrase that hasn't been given too much attention over the last decade or so but as we voyage into turbulent economic seas that are all-too familiar for me, it is one that I expect to hear a great deal more.
Like the "flight to quality", the world of the
true innovator is something that seemingly got lost in the world economic shuffle, most noticeably in the dark distance past around the time of "Black Monday" and likely starting the decade before. Oddly enough since that period with the massive shift in the worlds economic structure, some rather peculiar buying habits have transpired and the notions of "quality" and "substance" have been white-washed over the marketing song and dance. Sadly the innocent shopper, anxious to gleam the best bargains of "must-haves" that they indoctrinated of, lined-up at the big-box store endlessly until the corner store and the purveyor of quality goods was no longer.
Remarkable isn't it how when fingers are pointed at "what has happened", a mirror is rarely seen.
There are many ways to describe "quality" and I don't want to confuse you with this foolish and tired notion of "luxury goods" that is now so-often used to describe something made with quality control standards that were once so common-place. "Quality" does not mean opulent but in some manner it sits downstream with the word "pride" and doing what you do with all your might. Equally so, it is why in years past our family name was part of your company letterhead because we were proud of what we did and put our name on it, like a firm handshake behind it and the final stamp of approval.
In many ways I could tell you that these notions of "quality" and "pride" have been both my saving grace as an innovator and nemesis as I have insisted that my creations not be ruined with the marketing hand of profit-seekers. The balance of quality and pride within the modern world is a slippery slope as today's shopper doesn't understand the value of the honest craftsmen to the balance of society the way they once did. Yes
mes amis, I can recall the corner store, the butcher with the finely marbled meats, a hardware store where knowledge and pride of ownership was part of daily life, the
design shop with a selection of Scalamandre and the tailor with a few Borsalino's in back for those special times.
But the distant past is, well..
the distant past and there is no going back. However there is salvation with that simple notion of "flight to quality". As the world economic leaders debate over monetary and fiscal policies, the plight of CDO's and lending policies of a deregulated banking sector that will continue to shuffle the worlds economic powers, each of us has an action plan that can out-distance all of those; appreciate quality and support small business.
This naturally includes business from a wide variety of genres including local farm groups / grocers such as
Urban Rustic in Brooklyn, New York.

As a company, the Renegade group has and will continue to support quality and ethical manufacturing. This has includes our commitment to responsible manufacturing in our apparel with present and future operations to the development of localized equipment manufacturers. This includes the development of
Matt Slaymakers new hurdle system with an astounding engineering triumph to make the product fully adjustable to suit a variety of users. And in continuation of the theme of "quality", I'm proud to note that each product is crafted in the heartland of America. Now the rest is up to the consumers in supporting old-world craftsmanship.

No discussion of quality craftsmanship within the exercise industry would be complete without this (sadly dated) reminder of handcrafted ironworks. Museum quality pieces that will last a lifetime.
It's time to bring quality back and take charge of our destiny.

Important Business readings / points
Chancellor of the Exchequer, Alistair Darling delivers the UK budget today in a tumultuous environment
Financial TimesMay Raise U.K. Borrowing as Economy Cools - Bloomberg; Gonzalo VinaWall Street Journal Economics Blog; Greg IpUS Dollar; on speculation of Federal Reserve rescue-plan
Bloomberg Gavin FinchUEFA CupOlympique Marseille @
Zenit St Petersburg Allez l'OM, allez
Marseille enters the second leg with a 3-1 lead but this is anything but an easy match as they make the very difficult trip into St. Petersburg to play Zenit. The late "away" goal that Zenit scored could prove very costly as it could be a decider and Marseille, which suffers from a porous defense at times will need to flood the mid-field or face significant problems with the well-rested Zenit (I'm expecting Marseille to try and play an "exciting" match of "keep-ball"). Weather conditions will play a huge factor as it will be sub-zero and potentially raining match time...
not quite the Côte d’Azur and the adjustment for Marseille will be a further problem in an open match. Huge advantage to Zenit but this is a match to watch.
Royal Sporting Club Anderlech @
FC Bayern MünchenWith yesterday's announcement of Oliver Khan announcing his retirement from Football at the end of this campaign, Bayern will not disappoint and let me repeat...
do not beat against Der Kaiser. With a 5-0 lead from the first leg they obviously are advancing and this match is somewhat of a non-event. However they will continue to build and I think Bayern is the odds on favorite to take the Cup (actually I think they'll decimate everything in their path - did I mention do not bet against Der Kaiser yet?) and they will be one of the top squads in next years Champions League.
Bayer 04 Leverkusen Fußball @
Hamburger SVOne of the best matches of the week (and a great showcase of the Bundesliga) with Leverkusen heading to northern Germany to play Hamburg with a slim 1-0 lead. Hamburg is riddled with injuries and this will be a tight affair. This match is available on
Setanta (
sling it) so grab yourself a
Krombacher and enjoy.
Tottenham @
PSV EindhovenPSV returns home with a slim 1-0 lead. PSV will have its hands full dealing with the Spurs on full attack. Difficult one to call as I like the attacking play of both squads however I would like to see a team from The Netherlands advance.
ACF Fiorentina @
EvertonFiorentina travels to Liverpool with a solid 2-0 lead and will definitely play a very tactical match to ensure they advance. Everton is surging towards a possible top four finish in the Premier League but I can't see Fiorentina allowing Everton to make up the aggregate.
ahem, for the record I am officially "willing" to relocate to Florence, should the squad need my assistance...just one of life's tough sacrifices. In fact, Mr. Della Valle I think I have an entire staff that is prepared to come with me.
Sport Lisboa e Benfica @
Getafe Club de Fútbolanother great match with Getafe holding a narrow 2-1 lead. I lack any sort of impartiality on this one and definately pulling for Benfica on this one.

La Primera División de MéxicoFriday
Club Deportivo Guadalajara @
Tiburones Rojos de Veracruz (Luis Pirata Fuente)
Saturday
Club de Futbol Monterrey @
Club San Luis (Alfonso Lastra Ramírez)
Puebla Futbol Club @
Universidad Autónoma de Nuevo León (UANL) (Estadio Universitario)
Universidad Autónoma de Guadalajara (Tecos) @
Monarcas Morelia (Morelos)
Pachuca Club de Fútbol @
Necaxa (Victoria)
Club Universidad Nacional A.C. (UNAM) @
F.C. Atlas (Estadio Jalisco)
Sunday
Atlante Futbol Club @
Deportivo Toluca Fútbol Club (Toluca)
Chiapas Fútbol Club (Jaguares) @
Club Santos Laguna (Estadio Corona)
Club de fútbol América @
Club Deportivo Social y Cultural Cruz Azul (Estadio Azul)
Clausura 2008
Group 1
Group 2
Group 3